Author: sajolida Date: To: Public mailing list about the Tails project Subject: Re: [Tails-project] #14559: Have a permanent incentive to donate on
/home
intrigeri: > sajolida:
>> intrigeri:
>>> I'm not convinced the overall effect of underlining "But, not everyone
>>> can donate" is positive: it attracts my eye and discourages me from
>>> reading the previous sentence.
>
>> I've put an underlined sentence similar messages since our first
>> campaign, based on learnings from Wikimedia:
>
>> Search for "examples of incremental" on:
>> https://foundation.wikimedia.org/wiki/2016-2017_Fundraising_Report >
> I'm all for using underlined sentences to attract the eye to the
> section in general, and to its most relevant/catchy bits in
> particular. And I'm really glad you're learning from Wikipedia's
> measurements and reports \o/
>
> My concern is about _what_ we underline.
>
> In that example, the underlined sentence ("If everyone reading this
> gave $3, we could keep Wikipedia thriving for years to come") conveys
> information that's highly relevant in itself: even if I don't read
> anything else, I get the idea. "But, not everyone can donate" gives no
> self-sufficient info.
>
>> I've removed it from my feature branch but if you feel different about
>> it now, please let me know or revert 9b5494c1a2.
>
> I would be fine if we underlined any of the other two sentences in
> that paragraph.
